It’s 2021 and digital marketing is undoubtedly one of the hottest topics on the internet.
What digital marketing actually is?
Digital marketing is a form of marketing the products or services through electronic devices with the help of the internet.
Do you know?
The term “Digital Marketing” has more than 2,46,000 searches on google for every month on an average.
We see digital marketing everywhere and it is popular, but why?
Have you ever thought about why digital marketing has got so much attention in the recent years?
The major reason is, it helps every business from small scale to large scale grow exponentially. Business owners are seeing the results, they are able to generate more revenue by investing in digital marketing. It’s very affordable and profitable.
Growing demand for qualified digital marketers is no surprise as digital marketing helps business to grow big.
More than 1.5 million digital marketing job openings were posted on LinkedIn in the year of 2020 and the number is only expected to grow as companies are dying to hire digital marketers who can scale up their business.
So it’s definitely not a bad option to choose digital marketing as a career. However, making it a worthy choice lies in your hands.
If you are someone who really wants to dive deep into digital marketing but don’t know where to start, then the following Digital Marketing Career Blueprint is definitely for you.
Now, let us see the 7 steps that you need to go through in your digital marketing journey from scratch.
7 Step Digital Marketer Blueprint:
1. Create your own website or blog
First, choose a niche that you are interested in. Then, create your website using wordpress or any other website builder.
WordPress should be fine if you just want a space for your articles. If you are thinking about creating an online store, then you can consider Shopify, which is one of the most popular ecommerce platforms.
For example, if you are a cricket fan or someone like me who will even sacrifice your sleep to watch or play cricket , you can go ahead and start a blog related to cricket or if you have an offline store where you sell products, you can go ahead and create a website for your store to take your business online.
Creating a website is not as difficult as you think. You can easily create one for yourself within a few minutes.
There are a lot of free resources out there for website creation using WordPress and other website builders like Wix, Weebly, Squarespace, Shopify, etc. You can watch tutorial videos on YouTube.
You can also sign up for a website creation course which will be more organized and well structured for learning.
But make sure you are doing it on your own. It gives you a practical experience.
The best way to learn digital marketing is to start your own website or blog.
2. Learn online marketing
Start with the basic guide offered by a person or company with a good reputation in online marketing.
You can also consider taking the popular free course, Fundamentals of Digital Marketing offered by Google to get started with online marketing.
Learn all the basics of online marketing first and then choose a specific area that you are interested in.
Online Marketing has a lot of areas where one can specialize, including but not limited to:
- Content Marketing/Copywriting
- Search Engine Optimization
- Social Media Marketing
- Email Marketing
- Search Engine Marketing
3. Execute what you learn
Learning without practicing is just a waste of time.
Don’t try to consume too much content alone. Learn one or two things, implement it on your website. See how it works.
And always remember that you can’t learn everything overnight. It takes time. Level up slowly. Learn something new everyday and execute it for yourself. Repeat it for every topic.
For example, if you learn about SEO, implement that on your content. And then move on to the next topic.
In this way, you’ll slowly master all the fundamentals of digital marketing.
Executing what you learn plays a vital role in crafting you as a successful digital marketing professional. So, learn and execute.
4. Master digital marketing tools
In digital marketing, there is a tool for everything.
For analysing your website, there is google search console and google analytics which are free to use.
For email marketing, there is ConvertKit, Mailchimp and a plenty of other tools which offer a free version for beginners.
These are absolutely free and awesome.
Not everything is free but when you are just starting out, free tools are more than enough.
Getting familiarized with the tools is important. You can upgrade to premium tools when there is a need for you.
5. Start freelancing
Freelancing is undoubtedly the best way to get more hands on experience in digital marketing and to earn some money.
There are a lot of career options in digital marketing. Choose the right one for you. Sell your topmost skill.
When you are freelancing, you’ll know what customers are looking for and how they respond to everything. You’ll understand customer behavior better. You’ll know how to approach and speak to different customers.
Getting your first project will be the toughest one but once you deliver good results for your customers, you’ll start getting more projects. Networking will help you in getting some projects initially.
Upload testimonials on your website and let other people see your work, so it’ll give them an idea. Be genuine. Deliver what you promise.
There are some freelancing websites to start your journey like Freelancer, Fiverr, Upwork, etc
Create your free account and start approaching clients directly.
6. Get a job or internship
You’ll have a little experience in digital marketing by now if you followed the previous steps in this plan.
Now, you can start looking for a job or internship which will accelerate your career.
This is going to be a cakewalk because you have real world experience now. Recruiters will always prefer someone with a bit of experience than the one who has only learnt it theoretically.
When you apply for a job, you can showcase your own website and the projects that you have completed as a freelancer. That will definitely give you an upper hand over others.
Working at an organization is an extraordinary method to learn online marketing quickly since you’ll have the chance to work with individuals who already have years of experience in their pocket.
It’s additionally a spot where you can discover your personal coach or mentor and get the real taste of digital marketing while working for clients all around the world.
Don’t stop freelancing or blogging on your website once you get a job. Keep doing it.
7. Start your own business
You can consider this after you’ve developed a strong portfolio and a positive standing in your industry.
You should be well experienced in the digital marketing field as well as financially stable before starting your own agency or any other business in digital marketing.
It is going to be a new start but now you’ll have everything you need to start. Experience, money, network to find clients, everything.
Put in all your experience. You might have learned a lot when you were working for a company and as well as from your freelancing projects and your website. Implement everything. Hire a team and grow bigger, slowly and steadily. And soon you’ll become a brand.
And from there make sure it’s always going upwards.
These are the 7 steps involved in the digital marketing career blueprint. Follow this blueprint to start and grow as a professional digital marketer.
Starting a career in digital marketing is a great choice but it is up to you to choose the right path and move ahead. Digital marketing has plenty of career options to offer. Choose the right discipline for you and master it.