We spend most of our time in front of computers and mobile phones these days. Although each of us uses it for various purposes, we all spend time in a few common areas.
Yes, it is social media. On average, we spend around 140 minutes on social media, and in real-time it might even be higher than this.
Facebook is one of those social media platforms where we spend a lot of time.
Facebook has more than 2.8 billion monthly active users globally.
Ultimately, Facebook is also one of the popular and powerful marketing channels out there as nearly half the world population is spending a huge amount of time there.
So why not leverage it for promoting businesses?
Let us see how to promote a business on Facebook step-by-step.
Steps to promote a business on Facebook
1. Create a business page on Facebook
A Facebook business page is the first and foremost thing that you need to promote your business on Facebook. So let’s see how to create one.
Log in to your personal Facebook account and head over to facebook.com/pages/create
Choose the type of page which you want to create from the available options: Business/Brand or Community/Public Figure.
Make sure you give your full business name in the page name and choose the right category while filling up the details.
2. Set up your profile
This can take some time. So bring in that hot coffee.
First, you have to upload a profile picture. This can be your company logo. If you do not have one, create it, because your business is going to reach heights.
Then, upload a clear cover photo for your page. It can contain your brand name, logo, tagline, and a few words which explain what your business is about.
Create a unique username for your Facebook business page. It’ll usually look like @yourbusinessname. Having a proper username lets people find your page easily in the sea of Facebook Pages.
Briefly explain your business in the description box. If you wish to elaborate more about your business and what it offers to the customers and how they will benefit from your products or services, you can use the “Additional Information” box given in the “Edit Page Info” section.
You can also add more than one category for your business through the “Edit Page Info” section.
Update your location, business email ID, phone number, website URL, and all other contact details so that people can easily reach out to you whenever they want.
Additionally, you can also provide a service area if your business is specific to any geographical location and your business hours to let people know when it will be open and closed.
Below your cover photo, you will see an option to add a CTA(Call to Action) button. You can use that as Contact Us, Visit our Website button, or anything else as you wish.
3. Optimize your Facebook page
You have an opportunity to reach more people just by optimizing your page.
This isn’t anything complex.
Adding the focus keywords (for your niche) in your page description and the title is a great way to optimize your page. Do not spam with keywords. Clearly explain what your page is about by including the keywords.
4. Create and publish content
Now that you have created your page and have properly set up your profile, it’s time to engage with the audience via quality content.
There are 3 main types of content through which you can engage with your audience: Image, Text, Video.
Create content in which your potential audience might be interested and see how they react to it.
You can use just plain text alone to write long paragraphs across some topics in your niche, you can ask questions to interact with your audience. So, you can simply write something useful for people without any fancy photos and videos.
The second option is to interact with images. Explain whatever you are trying to convey through an image. You can then use a short catchy caption to attract your audience using it.
Last but not the least, you can create videos to send your message to your audience. Video content has more reach and engagement compared to any other form of content.
Irrespective of the type, always make sure that your content has some stuff for your audience. Your content should either educate or entertain your audience.
5. Engage with your audience
Start engaging with your audience by asking questions, conducting polls, responding to comments, and in all other possible ways.
Not only on Facebook, but this is also the same for all social media: More interaction on a post leads to better reach and growth.
And that is why you should interact with your audience. This also makes them feel good.
You don’t need to be an algorithm expert to understand this.
Try to use all the Facebook features including Stories, Live, Groups, etc. to interact more with your audience.
6. Invest in your growth
You can spend some money running Facebook ads which can be very beneficial if you are trying to sell something.
Trying Facebook ads just for the sake of branding is not recommended until you are already a well-known brand in the market.
It is advised to build the business page decently first before trying to jump into ads.
Imagine a Facebook page with no content, one or two posts for ads. Will it look good?
That is why you should build some authority before spending money on ads.
7. Plan and Repeat
Once you build a base, then it’s all about consistency.
So, create a complete plan for your Facebook page with details about the type of content, time for posting every day, and even plan accordingly for running the ads.
This will save a lot of time for you in the long run. You will also maintain the page properly by posting content at regular intervals.
Consistency is the Key!
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